80 % of Americans spend 1/3 of their free time watching videos and of that 67% are reality shows
85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018). 25-34 year olds watched the most online videos, with adult males spending 40% more time watching videos on the internet than females
Studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018)
Based on the 2018 State of Social Video Marketer Trends report, 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision.
88% of video marketers are satisfied with the ROI of their video marketing efforts on social media (Animoto, 2018)
According to Optinmonster, video marketers get 66% more qualified leads per year (Optinmonster, 2019). Optinmonster also concluded that video marketers achieve a 54% increase in brand awareness. Additionally, 93% of marketers say they’ve landed a new customer thanks to a video on social media.
Videos help keep users on your website longer and also keep them more engaged. The average user spends 88% more time on a website with video (Forbes, 2018).
72% of people would rather use video to learn about a product or service (Wyzowl, 2018).
YouTube is the second largest search engine. It receives more than 1.5 billion users per month and plays over 1 billion hours of video each day to users (SEJ, 2018).
Viewers are 95% more likely to remember a call to action after watching a video, compared to 10 percent when reading it in text format (Forbes, 2017)
Videos are a consumers’ favorite type of content to see from a brand on social media. Consumers expect more video content.
(19%) are purely interested in how other people live their lives.
‘Scripted reality’ which includes shows like Towie, Geordie Shore, Made in Chelsea and the various other regional variations, follows a group of people in scripted situations but with no scripted dialogue.
The word edutainment comes from the combination of the words “education” and “entertainment”. So the edutainment centres are the places that are visited by the children or their parents during the field trips such as aquariums, zoos, botanical gardens, science and children’s museum and these places have the educational aspects with the addition of amusement or entertainment. So edutainment centres are the centres where there is a provision of learning through leisure.
After implementing the Edutainment format, the results revealed that all issues were rated at high levels. Concerning the opinions toward the Edutainment format implementation, the results in each area and at all items were rated at very appropriate level as well as most-appropriate level.
We aim to entertain and educate the consumer on the day to day operations of our producers.
To market our clients as people and not just business deals by providing strong marketing concepts through reality TV and edutainment